One of the questions I hear most often from clients is, "Which social media marketing sites should I be using to grow my small business?" The misconception that you should be on Facebook, LinkedIn, Twitter, Instagram, Pinterest, Google+, and Snapchat leads many business owners to join and be active on each social media network, only to find themselves wasting time and money with no results.
Technology Company Sees 40% Traffic and 235% Lead Growth from Content Marketing Strategy and Website Redesign in First 12 months. When the company was concerned about building a strong brand and generating leads to increase sales, this smart CEO turned to strategic marketing.
When done well, Digital Marketing Tools are the most effective way to reach your prospects to promote your small business. But the first step to building ANY digital marketing strategy is taking a step back and understanding the “why” behind your efforts.
Competition is fierce, especially in this noisy digital environment. Long gone are the days of the one-size-fits-all, shotgun approach where marketers blasted out content to catch buyer interest.
Goal Setting Tips to get you to your destination. It's the mid-year point. Time to revisit your smart marketing goals. Here we reflect back on this year's goals to ensure we are employing the right behaviors and techniques to hit the number. When goals are ignored, you risk missing the mark.
Digital Marketing is a moving target. Every month, it feels like there’s a new social network, ad platform, or change to the Google algorithm you need to know. The reality is digital marketing is constantly changing. With these changes, comes the pressure to “keep up”. But effective marketing comes from being strategic, not jumping from trend to trend just because it's popular.
A story about Women Power & Balance - Overcoming Challenges in the Workplace.
Growing up in a very traditional Roman Catholic home, the path for my mother was much different than mine. Both of my parents were born in Mammola in the Province of Reggio Calabria in Italy. My mother was raised in a time where women went to school, got married, and had children.
When was the last time you updated your LinkedIn profile? Have you neatly packaged your message in a compelling way? Do you drive the visitor to take action?