Technology Company Sees 40% Traffic and 235% Lead Growth from Content Marketing Strategy and Website Redesign in First 12 months. When the company was concerned about building a strong brand and generating leads to increase sales, this smart CEO turned to strategic marketing.
Datamyx™ (acquired by Deluxe Corporation) is recognized as a leading provider of consumer data and technology solutions among financial institutions working with many lenders nationwide. When the company needed to create a marketing strategy to build a strong brand to generate leads and increase sales, the company turned to strategic content marketing, HubSpot and a website redesign to increase visibility, traffic and leads to grow their funnel.
HOW WE HELPED
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- Full-Service Marketing
- Client Interviews & Case Studies
- Market Research
- Strategic Marketing Plan
- CRM & Marketing Automation Tool Integration (Hubspot)
- Branding, Value Proposition & Messaging
- Buyer Persona Development
- Content Marketing Strategy
- Lead Generation Strategy
- Keyword Strategy
- Blogging
- Premium Content Offers
- Website, Conversion Paths & Mobile Responsive Design
- Search Engine Optimization (SEO)
- Social Media Strategy
- Metrics
RESULTS
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- Revenues Up: 15%
- Website Traffic Up: 40%
- Lead Growth: 235%
OVERVIEW
Datamyx™ is a leading provider of consumer data and technology solutions among:
- Financial Institutions – Mortgage, Banks, Credit Unions, Alternative Finance
- Automotive – Lenders, Dealers, OEMs
- Insurance – Auto, Homeowners, Life, Health
Turning to Strategic Marketing
As many growing companies do, they needed help developing a strategy that would strengthen their brand, attract top talent, create more demand, and grow the funnel. They were looking for someone who had the strategy and analytical chops, while understanding how to execute. They were not interested in a magic show, but rather needed someone to develop and execute the plan, and dig into the numbers to build the benchmarks and prove they were moving in the right direction, or if not, direct them to where to go next.
They learned about the strategy of how content marketing can drive prospects and leads for companies – and were somewhat familiar with the success other companies were having with this approach. So they turned to Maria Rutkin who created and implemented a marketing strategy and plan that included creating content to publish in HubSpot, built landing pages for lead generation, and tracked marketing metrics monthly, among other initiatives. The program was starting to prove itself to Datamyx and the team was happy with the direction they were heading. They continued to attract top talent and grow so well that they were acquired by Deluxe Corporation, which is one of the two largest check printers in the US and provides personalized products and services to small businesses, financial institutions, and consumers.
