---
title: Marketing Blog
description: This is marketing blog for midsized to small companies who want to grow their business.
---

[![Rutkin-Marketing-NewLogo_STANDARD_8.21.24-1](https://blog.rutkinmarketing.com/hs-fs/hubfs/Rutkin-Marketing-NewLogo_STANDARD_8.21.24-1.png?width=275&height=72&name=Rutkin-Marketing-NewLogo_STANDARD_8.21.24-1.png "Rutkin-Marketing-NewLogo_STANDARD_8.21.24-1")](https://rutkinmarketing.com/)

- [+1 (305) 439-6802](tel:+1(305)439-6802)
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- About Us 
    - [Our Team](https://rutkinmarketing.com/our-team/)
- Services 
    - [Sales Enablement](https://rutkinmarketing.com/sales-enablement/)
    - [Inbound Marketing](https://rutkinmarketing.com/inbound-marketing/)
    - [Outsourced Marketing](https://rutkinmarketing.com/outsourced-marketing/)
    - [Website & Digital Assets](https://rutkinmarketing.com/website-digital-assets/)
- [Clients](https://rutkinmarketing.com/clients/)
- [Blog](https://blog.rutkinmarketing.com/marketing-blog)
- [Contact](https://rutkinmarketing.com/contact-us/)
- [Privacy Policy](https://rutkinmarketing.com/privacy-policy/)

![AdobeStock_247320461](https://blog.rutkinmarketing.com/hs-fs/hubfs/AdobeStock_247320461.jpeg?width=6720&height=4480&name=AdobeStock_247320461.jpeg "AdobeStock_247320461")

# Marketing Blog

[![Bots vs. Personalized Messages on LinkedIn](https://blog.rutkinmarketing.com/hubfs/Bots%20vs.%20Personalized%20Messages%20on%20LinkedIn-Which%20Comes%20Out%20On%20Top.png)](https://blog.rutkinmarketing.com/marketing-blog/bots-vs.-personalized-messages-on-linkedin)

## [Bots vs. Personalized Messages on LinkedIn: Which Comes Out On Top?](https://blog.rutkinmarketing.com/marketing-blog/bots-vs.-personalized-messages-on-linkedin)

[Maria Rutkin](https://blog.rutkinmarketing.com/marketing-blog/author/maria-rutkin) | [Content Marketing](https://blog.rutkinmarketing.com/marketing-blog/topic/content-marketing), [Digital Marketing](https://blog.rutkinmarketing.com/marketing-blog/topic/digital-marketing), [Marketing Strategy](https://blog.rutkinmarketing.com/marketing-blog/topic/marketing-strategy)

Since its founding over twenty years ago, LinkedIn has transformed from a simple professional networking platform to a lively marketplace full of opportunities, connections, and growth. However, amidst all these opportunities and the possibility of connecting with genuine interactions, a slightly more nefarious trend has emerged—the invasion of bots.

[Read More](https://blog.rutkinmarketing.com/marketing-blog/bots-vs.-personalized-messages-on-linkedin)

[![StoryBrand Framework: Transform Your Marketing Strategy and ROI](https://blog.rutkinmarketing.com/hubfs/StoryBrand%20Framework-Transform%20Your%20Marketing%20Strategy%20and%20ROI.png)](https://blog.rutkinmarketing.com/marketing-blog/storybrand-framework)

## [StoryBrand Framework: Transform Your Marketing Strategy and ROI](https://blog.rutkinmarketing.com/marketing-blog/storybrand-framework)

[Maria Rutkin](https://blog.rutkinmarketing.com/marketing-blog/author/maria-rutkin) | [Content Marketing](https://blog.rutkinmarketing.com/marketing-blog/topic/content-marketing), [Digital Marketing](https://blog.rutkinmarketing.com/marketing-blog/topic/digital-marketing), [Marketing Strategy](https://blog.rutkinmarketing.com/marketing-blog/topic/marketing-strategy)

In today’s crowded marketplace, cutting through the noise with clear and compelling marketing messaging is crucial for any business. The StoryBrand framework, developed by Donald Miller, provides a powerful approach to creating customer-centric narratives that resonate deeply with your audience.

[Read More](https://blog.rutkinmarketing.com/marketing-blog/storybrand-framework)

[![How We Perform a Website SEO Analysis for Mid-Sized Businesses](https://blog.rutkinmarketing.com/hubfs/Rutkin%20Blog%20Banner%20(1)-May-29-2024-03-05-54-7944-PM.png)](https://blog.rutkinmarketing.com/marketing-blog/website-seo-analysis-for-mid-sized-businesses)

## [How We Perform a Website SEO Analysis for Mid-Sized Businesses](https://blog.rutkinmarketing.com/marketing-blog/website-seo-analysis-for-mid-sized-businesses)

[Maria Rutkin](https://blog.rutkinmarketing.com/marketing-blog/author/maria-rutkin) | [Digital Marketing](https://blog.rutkinmarketing.com/marketing-blog/topic/digital-marketing), [Marketing Strategy](https://blog.rutkinmarketing.com/marketing-blog/topic/marketing-strategy)

The significance of SEO cannot be overstated, especially for mid-sized businesses aiming to carve their niche in competitive markets. A well-executed SEO strategy can significantly enhance online visibility, drive targeted traffic, and ultimately bolster business growth. 

[Read More](https://blog.rutkinmarketing.com/marketing-blog/website-seo-analysis-for-mid-sized-businesses)

[![LinkedIn Prospecting Strategies to Combat Sales Ghosting and Boost Prospect Engagement](https://blog.rutkinmarketing.com/hubfs/LinkedIn%20Prospecting%20Strategies%20to%20Combat%20Sales%20Ghosting%20and%20Boost%20Prospect%20Engagement.png)](https://blog.rutkinmarketing.com/marketing-blog/linkedin-prospecting-strategies)

## [LinkedIn Prospecting Strategies to Combat Sales Ghosting and Boost Prospect Engagement](https://blog.rutkinmarketing.com/marketing-blog/linkedin-prospecting-strategies)

[Maria Rutkin](https://blog.rutkinmarketing.com/marketing-blog/author/maria-rutkin) | [Digital Marketing](https://blog.rutkinmarketing.com/marketing-blog/topic/digital-marketing), [Marketing Strategy](https://blog.rutkinmarketing.com/marketing-blog/topic/marketing-strategy)

You feel confident: You have just delivered a great sales meeting that has gone well, leaving the prospect visibly impressed by your product or service. Better yet, they promised to get back to you after talking things over with their team… only to drop off the face of the Earth and never get back to you. 

[Read More](https://blog.rutkinmarketing.com/marketing-blog/linkedin-prospecting-strategies)

[![Top 5 Customer Retention Strategies for Small to Midsize Businesses](https://blog.rutkinmarketing.com/hubfs/Top%205%20Customer%20Retention%20Strategies%20for%20Small%20to%20Midsize%20Businesses.png)](https://blog.rutkinmarketing.com/marketing-blog/customer-retention-strategies)

## [Top 5 Customer Retention Strategies for Small to Midsize Businesses](https://blog.rutkinmarketing.com/marketing-blog/customer-retention-strategies)

[Maria Rutkin](https://blog.rutkinmarketing.com/marketing-blog/author/maria-rutkin) | [Digital Marketing](https://blog.rutkinmarketing.com/marketing-blog/topic/digital-marketing), [Marketing Strategy](https://blog.rutkinmarketing.com/marketing-blog/topic/marketing-strategy)

With the increase in competition, small to midsize businesses face the mighty challenge of finding the right balance between attracting new customers and keeping the ones they already have. Though the importance of customer retention is well known, many companies lean heavily toward prioritizing customer acquisition. 

[Read More](https://blog.rutkinmarketing.com/marketing-blog/customer-retention-strategies)

[![](https://blog.rutkinmarketing.com/hubfs/vanity%20metrics%20linkedin%20(1).png)](https://blog.rutkinmarketing.com/marketing-blog/vanity-metrics-vs-revenue-metrics)

## [Vanity Metrics vs Revenue Metrics: Unlocking the Value of LinkedIn Engagement](https://blog.rutkinmarketing.com/marketing-blog/vanity-metrics-vs-revenue-metrics)

[Maria Rutkin](https://blog.rutkinmarketing.com/marketing-blog/author/maria-rutkin) | [Digital Marketing](https://blog.rutkinmarketing.com/marketing-blog/topic/digital-marketing), [Marketing Strategy](https://blog.rutkinmarketing.com/marketing-blog/topic/marketing-strategy)

LinkedIn is widely regarded as the quintessential platform for conducting business online. 

[Read More](https://blog.rutkinmarketing.com/marketing-blog/vanity-metrics-vs-revenue-metrics)

[![](https://blog.rutkinmarketing.com/hubfs/pexels-pixabay-270669%20(1).jpg)](https://blog.rutkinmarketing.com/marketing-blog/power-of-entity-based-seo)

## [The Power of Entity-Based SEO in Modern Digital Marketing](https://blog.rutkinmarketing.com/marketing-blog/power-of-entity-based-seo)

[Maria Rutkin](https://blog.rutkinmarketing.com/marketing-blog/author/maria-rutkin) | [Digital Marketing](https://blog.rutkinmarketing.com/marketing-blog/topic/digital-marketing), [Marketing Strategy](https://blog.rutkinmarketing.com/marketing-blog/topic/marketing-strategy)

In the past, search engine optimization (SEO) centered around the quantity and strategic placement of keywords—whether they were long-tail or short-tail—across website content or thoughtfully incorporated into blog posts.

[Read More](https://blog.rutkinmarketing.com/marketing-blog/power-of-entity-based-seo)

[![](https://blog.rutkinmarketing.com/hubfs/pexels-andrea-piacquadio-927022%20(1).jpg)](https://blog.rutkinmarketing.com/marketing-blog/entity-based-seo)

## [Understanding the Modern Buyer's Journey with Personalization and Entity-Based SEO](https://blog.rutkinmarketing.com/marketing-blog/entity-based-seo)

[Maria Rutkin](https://blog.rutkinmarketing.com/marketing-blog/author/maria-rutkin) | [Digital Marketing](https://blog.rutkinmarketing.com/marketing-blog/topic/digital-marketing), [Marketing Strategy](https://blog.rutkinmarketing.com/marketing-blog/topic/marketing-strategy)

Recently, I had the exciting opportunity to attend a webinar hosted by [Ryan Brock](https://www.linkedin.com/in/ryan-m-brock/), Chief Solution Officer at [DemandJump](https://www.linkedin.com/company/demandjump/), in which he introduced a concept that caught my attention - the "Spiderweb approach to Buyer Search Behaviors."

[Read More](https://blog.rutkinmarketing.com/marketing-blog/entity-based-seo)

[![](https://blog.rutkinmarketing.com/hubfs/pexels-tatiana-syrikova-3975589%20(1).jpg)](https://blog.rutkinmarketing.com/marketing-blog/email-sender-requirements-2024)

## [What Are Google and Yahoo's Email Sender Requirements for 2024?](https://blog.rutkinmarketing.com/marketing-blog/email-sender-requirements-2024)

[Maria Rutkin](https://blog.rutkinmarketing.com/marketing-blog/author/maria-rutkin) | [Digital Marketing](https://blog.rutkinmarketing.com/marketing-blog/topic/digital-marketing), [Marketing Strategy](https://blog.rutkinmarketing.com/marketing-blog/topic/marketing-strategy)

As we step into a new year filled with opportunities and challenges, it's important to be aware of some significant email marketing developments.

[Read More](https://blog.rutkinmarketing.com/marketing-blog/email-sender-requirements-2024)

[![](https://blog.rutkinmarketing.com/hubfs/pexels-andrea-piacquadio-927022%20(1).jpg)](https://blog.rutkinmarketing.com/marketing-blog/6-strategies-for-seo-success)

## [5 Strategies for SEO Success](https://blog.rutkinmarketing.com/marketing-blog/6-strategies-for-seo-success)

[Maria Rutkin](https://blog.rutkinmarketing.com/marketing-blog/author/maria-rutkin) | [Digital Marketing](https://blog.rutkinmarketing.com/marketing-blog/topic/digital-marketing), [Marketing Strategy](https://blog.rutkinmarketing.com/marketing-blog/topic/marketing-strategy)

If you have ever dipped your toes into digital marketing, chances are you have come across the term SEO, or Search Engine Optimization. However, you may not fully grasp what SEO involves and why it holds so much significance in the modern digital landscape.

[Read More](https://blog.rutkinmarketing.com/marketing-blog/6-strategies-for-seo-success)

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We help you close the gap in your marketing by creating high performance marketing strategies. Whether you're a start-up or ready to take your company to the next level, we make it easy for you. Each service we offer has its purpose in making your business thrive. It all starts with a need. Services include: marketing strategy and consulting, sales enablement, branding, design services, content marketing, inbound marketing, digital marketing, lead generation, Web/SEO/PPC, display advertising, and social media. Find out more by contacting us today.

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