Digital marketing can seem overwhelming with all the new ways buyers consume data. Where do you start? The first step is getting a plan and digital marketing strategy in place. Know you will make adjustments to your strategy as you get feedback so don’t get caught up in having all of the aspects perfect. 

The First Step of Your Digital Marketing Strategy

The first step to digital marketing is understanding your target market. Your potential customers go online to search for information. Knowing where your audience is hanging out to seek information is important and can help you streamline your marketing efforts. Instagram doesn’t work for every business, so don’t put resources where there is no chance to get results. 

This is important because it will determine how you approach your digital marketing campaign and where you advertise.  Once you’ve defined your audience, you can design a plan of attack to cater specifically to them.

Develop a Content Marketing Strategy

Useful content should be at the core of your digital marketing strategy. Your content is the attraction piece: How you get people to stop and look? Creating engaging and topical content is pivotal for your strategy. Once you create the content, now you just have to get it in front of your target audience. 

Content marketing can embody several different formats and mediums. Use your website, blog and vlogs, YouTube, social media, or email campaigns to roll out your content. Keeping your branded content timely and relevant increases the likelihood that people read it. 

Raise Engagement with Your Content

Next is raising engagement with your content: How you get people to stop and participate? Your goal for this content is for people to consume it and spread it. Do they open your emails? Do they watch your Facebook Lives? Do they ask questions and write comments on your social posts? Do they go to your website? All these behaviors should be measured with analytics. Some target audiences love video while others may connect with reading blogs more. The more digital marketing channels you can cover, the more comprehensive your marketing effectiveness will be.

Effective Lead Capture

The next phase is capturing leads information. A lead capture form allows you to collect leads for your respective offers and nurture them down your marketing funnel. Name, email, phone number, company, and job title can all give you profile data to continue giving them relevant content and staying top of mind. Give people resources to make their lives easier and they will be happy to share them with others.

Using a platform like HubSpot to attract and manage your leads allows you to nurture your audience and guide them towards offers and opportunities to do business with you.

As you convert your audience into sales, be aware of where your sales are coming from. Where is your audience finding you consistently? You can fine tune your digital marketing and narrow your scope so that you can spend your marketing dollars with confidence that you will get a rate of return. 

Digital Marketing – Where do you Start?

As always, start where you are. As you increase revenues, you can spend more money on slicker campaigns. Do not get caught up in looking at your competitors that are five steps ahead. Everyone starts somewhere. Stay in your lane, stay focused, and innovate. You will find your audience when you stay true to your brand and vision. 

Download the Free eBook: Build a Digital Marketing Campaign That Works to get results.

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