When was the last time you updated your LinkedIn profile? Have you neatly packaged your message in a compelling way? Do you drive the visitor to take action?
If you don’t know, it’s time to dust off the headline and get cracking on improving your LinkedIn profile.
Why? Just take a look at the statistics. LinkedIn is the world’s largest professional network leading the business professional social market. There is no easier way to build your network and personal brand to stand out from the rest of the pack.
The best LinkedIn profile inspires people to take action. The headline is written in such a way visitors understand what you do and are moved to take action. As a result, they accept your invitation, want to connect with you and meet with you because someone else in their network that they 'know and trust' recommended you.
Just like a voicemail or email message, a compelling LinkedIn profile also inspires people to move. That's the whole point, right? You want them to connect with you, meet with you or refer someone else to you.
When a visitor looks at your LinkedIn profile, it needs to address these 3 critical questions:
These are a just few of the questions potential prospects and visitors may have about you at first glance – either consciously or subconsciously. But if you answer them upfront, they will most likely respond the way you want them to.
Don't write something boring like "Sales Representative" or "President" or other words that don't stimulate interest or action. Use this simple formula and be sure to use the words that best describe the pain points your clients are going through.
I work with ________ who are concerned with _______.
According to Sandler Sales Training, they suggest using the acronym, FUDWACAS, when you are coming up with the top pain points you solve for your clients. It stands for:
These trigger words work well because they are emotional terms that most business owners can relate to and understand. When used properly, they can also be quite powerful in building a compelling message on your LinkedIn profile. Here are some examples:
The next question to answer in your LinkedIn profile is: Who is your target market? What do they want? Answering those two questions in one simple sentence qualifies the visitor and provides an immediate benefit.
Unless you are applying for a new job, do NOT write your summary like it's your resume. First, repeat and expand on what you started in your professional headline: Who do you serve? And what problems do you solve? Then, move to the next item to explain how you differentiate yourself from the competition.
Start by telling your story in a powerful way and letting your personality shine through. To show your value, you need to answer: Why do you do what you do? Why do you believe in your value? Why did you get started in this business in the first place? Why are you still in this business today? And/or what drives you to excellence? This usually involves telling a very short story.
A few examples:
Let us help you tell your story in a compelling way on your LinkedIn profile. We'll also provide you with tips on how to expand your network, ask for referrals and get more introductions through LinkedIn. For more information, contact us at 305-439-6802.