LinkedIn is the B2B social media powerhouse with a following of 690 million users in over 200 countries and regions globally.
LinkedIn currently clocks in as the largest social media marketing platform for business professionals. From networking to sales lead generation to brand building, businesses, both large and small, find a place to build a community and drive objectives on this powerhouse platform.
If you aren’t already sold on the benefits, let’s drill down on some reasons you should be spending some time on LinkedIn as published in by Hootsuite:
Your messaging on LinkedIn should reflect your brand. It should reinforce what your business stands for. Start by exploring some best practices to develop a strong content strategy.
Part of your LinkedIn strategy should include best practices around timing and frequency. Your audience may be unique, but there are some parameters that you can start with and measure along the way. Best practices as put out by LinkedIn and social media experts like HubSpot, dictate a post every business day, but only one time per day as engagement drops at a higher clip. Rutkin Marketing has found good results for companies that post at least three times per week and no more than two times per day. The key to any best practice like this is starting here and watching to see how your audience reacts.
The LinkedIn algorithm favors quality content and engagement. The pecking order favors content types in this order: LinkedIn videos (native), LinkedIn articles, links, images, text, and then videos (YouTube). Understanding the process is the key to success on LinkedIn. Without this understanding, you may be wasting a lot of your business’s time and money for zero results. The engagement of your posts is the key.
Here are some steps to drive engagement and feed the LinkedIn Algorithm.
If engagement is the name of the game, it warrants a deeper conversation about quality. Many businesses spend tons of their hard earned resources and budgets posting content on LinkedIn that does not yield results. Understanding your audience and the LinkedIn algorithm is important. Taking that understanding and posting compelling content consistently is the final step to gaining traction on this powerhouse of a social media channel.
Any good marketer will mention measurement as the key to understanding what you are doing well and what is not working. Define your metrics and then keep a close eye on them to see what’s resonating with your audience. And, then do more of that!
Rutkin Marketing specializes in helping businesses of all sizes finetune their messaging, hone in on their marketing strategy, and grow their sales initiatives. The professional team at Rutkin Marketing can help you identify a strong selling strategy along with an execution plan and KPIs to measure your success.
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