Winning at the LinkedIn algorithm is not rocket science, but it is a science. Your success with a LinkedIn marketing strategy will not only hinge upon sharing great content, but also on making sure that your content gets visibility. 

That’s where the algorithm game comes into play. Just like ranking in SEO for Google, follow these best practices to get your LinkedIn messaging out to the right audience. The good news? It’s not too complicated. And, your results can be tangible.

Before we drill down further on how the LinkedIn algorithm works and a few LinkedIn success stories, let’s reaffirm why this is an important channel to be sending effort towards:

• • LinkedIn has over 675 million monthly users.
  • 30 million companies are on LinkedIn.
  • An ad on LinkedIn can reach 12% of the world’s population.
  • Sponsored InMail through LinkedIn has an open rate of 52%.

Source: Hootsuite January 2021

LinkedIn, as these data points show, is a vibrant, active social media platform and one of the best channels for B2B reach and networking. So, now that we know it’s worth our effort, let’s examine some real-world case studies and best practices to help your content gain organic traction on this powerhouse social media and networking tool we know as LinkedIn.

Tips & Tricks to Succeed with the LinkedIn Algorithm

Case In Point #1 - Anyone can do it!

Jim Fried, according to his own admission, is not a marketing guru. Public Relations is not his game. He is, however, a deal maker, a seasoned professional in the Real Estate industry, a podcaster, and public speaker. As such, LinkedIn is the perfect place for him to achieve growth in his network and connect with his target audience. With the help of Rutkin Marketing’s LinkedIn strategy tips, he was able to help achieve his goals in literally a matter of minutes. Here’s how he did it:

• LinkedIn Loves Native Video - Native video sharing can be a secret weapon to succeeding on LinkedIn. This was the perfect platform for Jim to share his speaking skills and accentuate his value proposition. And, it worked! Of course, he followed all the best practices that we taught him during our Guide to LinkedIn Mastery.
• Results - His very first native ad on LinkedIn resulted in 5 comments in less than 30 minutes. He only went onward and up from there growing from just 5-40 views to now reaching 500-2,000 views after applying the best practices and tips from Rutkin Marketing.

Case In Point #2 - 12X Growth Is Possible!

Sheryl Cattell, the founder of South Florida Interactive Marketing Association (SFIMA), was in attendance recently when Rutkin Marketing presented at LinkedIn Mastery: Building Your Personal Brand. 

• • Good Content On A Regular Basis - Of course, as a digital marketer, Sheryl understands the importance of producing quality (and consistent) content. Pushing a well-researched, engaging blog every three weeks was already on her radar, but the results were not where she wanted them to be.
  • Results - After applying best practices and tips from the event, her blog views grew from 100 to 1,200.

Putting it Into Practice - Tips and Best Practices to Optimize Your Content for the LinkedIn Algorithm:

1. Content styles

Utilizing the right mix of content styles (the ones LinkedIn’s algorithm prefers, of course) helps you succeed. Curate the right mix of text/image posts, native videos, and high profile industry shares to get best results.

2. Link creatively

Add a link in the first comment of your post. This is the place where you tell your viewer where to go after reading your content. And, the LinkedIn algorithm likes to see it in this format.

3. Share the love

Tag three to five friends, colleagues, or employees that might find your content relevant. Why not share the information? (And, again, this is what LinkedIn favors.) 

4. Tag, but don’t over tag

Well researched hashtags can help get your content noticed by the LinkedIn algorithm. Add three (not more than three) relevant and strategic hashtags. 

5. Bring on the comments

This one might take a little more effort, but receiving five comments within the first 30 minutes of posting is another secret weapon toward reaching higher results on LinkedIn.

Especially in times like these when in-person networking is minimal due to COVID-19 safety precautions, LinkedIn has become the go-to place for business professionals across all industries to stay in touch, make new connections, and strengthen their brands. While having a solid profile and pushing out quality, consistent content is imperative to succeeding on the LinkedIn platform, understanding the best practices for the LinkedIn algorithm is the path to significantly achieving your business’s KPIs.

How to Get Started?

Let's get the conversation started. Rutkin Marketing specializes in helping businesses of all sizes and styles achieve their marketing goals. With an expertise in the B2B space, helping clients to succeed on LinkedIn is always on the radar. Set up a free initial consultation with us today and let’s discuss your goals, objectives, and how to feed the LinkedIn algorithm. 

Let's Connect to Discuss Your LinkedIn Strategy!