---
title: Marketing Blog | B2B fractional CMO
description: B2B fractional CMO | This is marketing blog for midsized to small companies who want to grow their business.
---

[![Rutkin-Marketing-NewLogo_STANDARD_8.21.24-1](https://blog.rutkinmarketing.com/hs-fs/hubfs/Rutkin-Marketing-NewLogo_STANDARD_8.21.24-1.png?width=275&height=72&name=Rutkin-Marketing-NewLogo_STANDARD_8.21.24-1.png "Rutkin-Marketing-NewLogo_STANDARD_8.21.24-1")](https://rutkinmarketing.com/)

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# Marketing Blog

[![CMO | Fraction CMO | Rutkin Marketing | Maria Rutkin](https://blog.rutkinmarketing.com/hubfs/18.jpg)](https://blog.rutkinmarketing.com/marketing-blog/making-the-case-for-the-fractional-cmo)

## [Making the Case for the Fractional CMO](https://blog.rutkinmarketing.com/marketing-blog/making-the-case-for-the-fractional-cmo)

[Maria Rutkin](https://blog.rutkinmarketing.com/marketing-blog/author/maria-rutkin) | [Marketing Strategy](https://blog.rutkinmarketing.com/marketing-blog/topic/marketing-strategy), [Fractional CMO](https://blog.rutkinmarketing.com/marketing-blog/topic/fractional-cmo), [B2B fractional CMO](https://blog.rutkinmarketing.com/marketing-blog/topic/b2b-fractional-cmo)

If this is the year you consider adding some heavyweight artillery like a Fractional CMO to your marketing team, you’ve stumbled into the right place. Considering adding a full-time CMO to staff versus fractional CMO services is an essential first decision toward achieving your marketing goals. Weighing out the pros and cons of adding a permanent staff member versus the option of exploring a fractional CMO relationship is an important first step.

[Read More](https://blog.rutkinmarketing.com/marketing-blog/making-the-case-for-the-fractional-cmo)

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#### Rutkin Marketing is a South Florida marketing agency.

We help you close the gap in your marketing by creating high performance marketing strategies. Whether you're a start-up or ready to take your company to the next level, we make it easy for you. Each service we offer has its purpose in making your business thrive. It all starts with a need. Services include: marketing strategy and consulting, sales enablement, branding, design services, content marketing, inbound marketing, digital marketing, lead generation, Web/SEO/PPC, display advertising, and social media. Find out more by contacting us today.

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