Big business. Small business. Our goal is the same: Convert contacts into customers. Emails are one of the most effective ways to meet that goal.
Big business. Small business. Our goal is the same: Convert contacts into customers. Emails are one of the most effective ways to meet that goal.
Writing is an art. Writing content for an email that engages and converts contacts to customers is in a class by itself. It’s not just writing the content. It’s writing content people will read and want to keep on reading.
It can be overwhelming to research various email marketing platforms. On the surface, it seems like they all do the same thing. They do, to a degree. However, each platform varies among providers. After reading this article, you will have a better idea of which platform will be best to meet the needs of your company.
When it comes to customer engagement, email marketing best practices are the Holy Grail of marketing communication. The number one reason why email marketing works is a no-brainer for companies is because the average expected ROI for every $1 spent is $44.25. One of the most obvious advantages of email marketing is its lower cost compared to mainstream marketing channels.