Video content is by far one of the best tools for your social media strategy. In fact, neglecting to use video content as part of your marketing strategy could make your brand susceptible to irrelevance. Here’s why. 

There was a time when business owners would neglect their online presence. Nowadays we know that, if you are not ranking in Google, you are doing something wrong. In this age of Digital Marketing, in order to reach more customers and generate leads, you need to add an extra layer of presence, and that is Google Ads.

Writing is an art. Writing content for an email that engages and converts contacts to customers is in a class by itself. It’s not just writing the content. It’s writing content people will read and want to keep on reading.

Did you know blogs improve your SEO? Writing quality content is a key aspect of every SEO strategy. Google likes to see that your website is active and consistently putting out valuable content that people might be searching for. In this article, I’m going to share metrics from Rutkin Marketing to show the value of blogs and how they impact SEO. If you don’t currently have a blog, I strongly recommend that you start one as soon as you can.

Do you have a low open rate in your emails? Your subject line may be the culprit. Subject lines need to be compelling so people open your emails, but they are often considered not as important as the body of the email. It's actually the opposite! Subject lines are the doorway to getting your email opened.

An omnichannel marketing strategy utilizes multiple marketing channels to grow a business and interact with customers. The goal is for customers to have the same experience across all channels. Consistent user experience improves brand awareness and recognition, which leads to more leads and sales. Let’s dive into omnichannel marketing strategies.

Search Engine Optimization (SEO) has become an integral part of successful marketing strategies. However, according to Hubspot, only 64% of marketers invest in SEO. Optimization is about creating a great user experience and making your content easy for people to find. In this blog, we’ll explore elements of a successful SEO strategy and how it results in generating quality leads.

Digital marketing can seem overwhelming with all the new ways buyers consume data. Where do you start? The first step is getting a plan and digital marketing strategy in place. Know you will make adjustments to your strategy as you get feedback so don’t get caught up in having all of the aspects perfect. 

We love to buy things, but we loathe to be sold to. Enter in the era of content marketing and buyer personas for inbound marketing. 

Although creating attraction marketing for your prospective buyers takes a bit more patience to close the sale, you will create a raving fan who will refer you time and time again, plus will be loyal to you and trust you to guide them through evolution's in trends. 

Regardless of what industry you are in, creating buyer personas is important to every business because customers aren't buying the same way they used to.  Sales and marketing get a bad rap because many still have not shifted to this new targeted approach.  Today, buyers favor personalization and relevancy.  The old school way of generalized in your face marketing isn’t palatable to buyers anymore.