Many businesses generate leads through a variety of marketing initiatives. But often, those leads never actually become customers. It takes a strategic lead generation and nurturing engine to develop an inbound marketing strategy and successfully convert leads into sales. 

Want to grow a social media following that will actually benefit your B2B technology company professional social media site beyond email marketing?  When you think about social media marketing for tech companies, what we see is that some businesses are more naturally suited to gaining followers, while others have to create a social media strategy to gain an organic following.  This is the story of how IBIS Technology, a cloud IT solutions provider, tripled their following and increased their engagement by 100%.