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Marketing Blog

Video Content: The Tool Your Social Media Strategy Needs

Video content is by far one of the best tools for your social media strategy. In fact, neglecting to use video content as part of your marketing strategy could make your brand susceptible to irrelevance. Here’s why. 

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4 Strategies for Building a Successful Google Ads Campaign

There was a time when business owners would neglect their online presence. Nowadays we know that, if you are not ranking in Google, you are doing something wrong. In this age of Digital Marketing, in order to reach more customers and generate leads, you need to add an extra layer of presence, and that is Google Ads.

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How Blogs Improve SEO

Did you know blogs improve your SEO? Writing quality content is a key aspect of every SEO strategy. Google likes to see that your website is active and consistently putting out valuable content that people might be searching for. In this article, I’m going to share metrics from Rutkin Marketing to show the value of blogs and how they impact SEO. If you don’t currently have a blog, I strongly recommend that you start one as soon as you can.

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Content Marketing: Are You Relevant Enough to Engage Prospects?

Competition is fierce, especially in this noisy digital environment. Long gone are the days of the one-size-fits-all, shotgun approach where marketers blasted out content to catch buyer interest.

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5 Goal Setting Tips to Plan Your Inbound Marketing

Goal Setting Tips to get you closer to your inbound marketing destination. It's time to revisit your smart marketing goals. Here we reflect back on this year's goals to ensure we are employing the right behaviors and techniques to hit the number.  When goals are ignored, you risk missing the mark.

 

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3 Critical Questions to Answer on Your LinkedIn Profile

When was the last time you updated your LinkedIn profile? Have you neatly packaged your message in a compelling way?  Do you drive the visitor to take action?

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