Technology Company Sees 40% Traffic and 235% Lead Growth from Content Marketing Strategy and Website Redesign in First 12 months. When the company was concerned about building a strong brand and generating leads to increase sales, this smart CEO turned to strategic marketing.
When done well, Digital Marketing Tools are the most effective way to reach your prospects to promote your small business. But the first step to building ANY digital marketing strategy is taking a step back and understanding the “why” behind your efforts.
Goal Setting Tips to get you closer to your inbound marketing destination. It's time to revisit your smart marketing goals. Here we reflect back on this year's goals to ensure we are employing the right behaviors and techniques to hit the number. When goals are ignored, you risk missing the mark.
Digital Marketing is a moving target. Every month, it feels like there’s a new social network, ad platform, or change to the Google algorithm you need to know. The reality is digital marketing is constantly changing. With these changes, comes the pressure to “keep up”. But effective marketing comes from being strategic, not jumping from trend to trend just because it's popular.
Growing up in a very traditional Roman Catholic home, the path for my mother was much different than mine. Both of my parents were born in Mammola in the Province of Reggio Calabria in Italy. My mother was raised in a time where women went to school, got married, and had children.