We love to buy things, but we loathe to be sold to. Enter in the era of content marketing and buyer personas for inbound marketing. 

Although creating attraction marketing for your prospective buyers takes a bit more patience to close the sale, you will create a raving fan who will refer you time and time again, plus will be loyal to you and trust you to guide them through evolution's in trends. 

Regardless of what industry you are in, creating buyer personas is important to every business because customers aren't buying the same way they used to.  Sales and marketing get a bad rap because many still have not shifted to this new targeted approach.  Today, buyers favor personalization and relevancy.  The old school way of generalized in your face marketing isn’t palatable to buyers anymore.