--- title: Marketing Blog | Buyer Personas description: Buyer Personas | This is marketing blog for midsized to small companies who want to grow their business. --- [![Rutkin-Marketing-NewLogo_STANDARD_8.21.24-1](https://blog.rutkinmarketing.com/hs-fs/hubfs/Rutkin-Marketing-NewLogo_STANDARD_8.21.24-1.png?width=275&height=72&name=Rutkin-Marketing-NewLogo_STANDARD_8.21.24-1.png "Rutkin-Marketing-NewLogo_STANDARD_8.21.24-1")](https://rutkinmarketing.com/) - [+1 (305) 439-6802](tel:+1(305)439-6802) - - - - - About Us - [Our Team](https://rutkinmarketing.com/our-team/) - Services - [Sales Enablement](https://rutkinmarketing.com/sales-enablement/) - [Inbound Marketing](https://rutkinmarketing.com/inbound-marketing/) - [Outsourced Marketing](https://rutkinmarketing.com/outsourced-marketing/) - [Website & Digital Assets](https://rutkinmarketing.com/website-digital-assets/) - [Clients](https://rutkinmarketing.com/clients/) - [Blog](https://blog.rutkinmarketing.com/marketing-blog) - [Contact](https://rutkinmarketing.com/contact-us/) - [Privacy Policy](https://rutkinmarketing.com/privacy-policy/) ![AdobeStock_247320461](https://blog.rutkinmarketing.com/hs-fs/hubfs/AdobeStock_247320461.jpeg?width=6720&height=4480&name=AdobeStock_247320461.jpeg "AdobeStock_247320461") # Marketing Blog [![social-media-networks-3017395_1920](https://blog.rutkinmarketing.com/hubfs/social-media-networks-3017395_1920.jpg)](https://blog.rutkinmarketing.com/marketing-blog/blog/content-marketing-and-creating-buyer-personas) ## [Getting Started with Content Marketing and CREATING Buyer Personas](https://blog.rutkinmarketing.com/marketing-blog/blog/content-marketing-and-creating-buyer-personas) [Maria Rutkin](https://blog.rutkinmarketing.com/marketing-blog/author/maria-rutkin) | [Content Marketing](https://blog.rutkinmarketing.com/marketing-blog/topic/content-marketing), [Buyer Personas](https://blog.rutkinmarketing.com/marketing-blog/topic/buyer-personas) We love to buy things, but we loathe to be sold to. Enter in the era of content marketing and buyer personas for inbound marketing.  Although creating attraction marketing for your prospective buyers takes a bit more patience to close the sale, you will create a raving fan who will refer you time and time again, plus will be loyal to you and trust you to guide them through evolution's in trends.  [Read More](https://blog.rutkinmarketing.com/marketing-blog/blog/content-marketing-and-creating-buyer-personas) [![buyer-personas-Rutkin-Marketing](https://blog.rutkinmarketing.com/hubfs/buyer-personas-1.jpg)](https://blog.rutkinmarketing.com/marketing-blog/blog/creating-buyer-personas-in-5-steps) ## [Creating Buyer Personas in 5 Steps](https://blog.rutkinmarketing.com/marketing-blog/blog/creating-buyer-personas-in-5-steps) [Maria Rutkin](https://blog.rutkinmarketing.com/marketing-blog/author/maria-rutkin) | [Content Marketing](https://blog.rutkinmarketing.com/marketing-blog/topic/content-marketing), [Marketing Strategy](https://blog.rutkinmarketing.com/marketing-blog/topic/marketing-strategy), [Buyer Personas](https://blog.rutkinmarketing.com/marketing-blog/topic/buyer-personas) Regardless of what industry you are in, creating buyer personas is important to every business because customers aren't *buying* the same *way* they used to.  Sales and marketing get a bad rap because many still have not shifted to this new targeted approach.  Today, buyers favor personalization and relevancy.  The old school way of generalized in your face marketing isn’t palatable to buyers anymore.  [Read More](https://blog.rutkinmarketing.com/marketing-blog/blog/creating-buyer-personas-in-5-steps) [All posts](https://blog.rutkinmarketing.com/marketing-blog/all) ### Subscribe Here! 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We help you close the gap in your marketing by creating high performance marketing strategies. Whether you're a start-up or ready to take your company to the next level, we make it easy for you. Each service we offer has its purpose in making your business thrive. It all starts with a need. Services include: marketing strategy and consulting, sales enablement, branding, design services, content marketing, inbound marketing, digital marketing, lead generation, Web/SEO/PPC, display advertising, and social media. 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