Paid Ads are faster to get started with, and they have a wider potential reach than any other lead generation strategy. When it comes to paid media, Google Ads, Facebook Ads, and LinkedIn Ads are the biggest players in the market.
Paid Ads are faster to get started with, and they have a wider potential reach than any other lead generation strategy. When it comes to paid media, Google Ads, Facebook Ads, and LinkedIn Ads are the biggest players in the market.
Whether you're trying to generate brand awareness, increase conversion, or both, the key to a successful Google Ads B2B Marketing strategy starts by understanding your audience and finding high-intent keywords.
Sales and marketing are two vital teams that contribute to the success of your business. Getting these teams on the same page is important to achieving your revenue goals and improving morale.
You made it. After extensive keyword research, thorough segmentation, and perfecting a killer copy, you just launched your first Google Ad campaign. The problem? You are not getting any leads.
Every business relies on a steady stream of leads in order to grow and prosper. That’s why you need a lead generation funnel that attracts quality leads and moves them down the funnel.
Social media analytics has become increasingly important to gauge your online presence and content success. What social media metrics should you be tracking?
How do you plan social media content? Do you post spontaneously, or are you more strategic in your approach? Social media strategy is integral for successfully communicating to your audience and solidifying your brand presence to drive results.
Email marketing is more than sending an email and hoping your audience opens it and clicks on your offer. Analytics play a role in measuring the ROI and effectiveness of your email campaigns. Which metrics you measure will depend on your goals.
Do you struggle to figure out what to track when it comes to your marketing metrics? Determining the right metrics to focus on can be daunting for anyone. There is so much to analyze, and some metrics are more important than others.
Big business. Small business. Our goal is the same: Convert contacts into customers. Emails are one of the most effective ways to meet that goal.