When it comes to customer engagement, email marketing best practices are the Holy Grail of marketing communication. The number one reason why email marketing works is a no-brainer for companies is because the average expected ROI for every $1 spent is $44.25. One of the most obvious advantages of email marketing is its lower cost compared to mainstream marketing channels.

Email Marketing is the Best Channel for Sales

46% of consumers believe email is the best channel for company contact, preferring it almost twice as much as any other channel: 46% compared to 26% for post, and 24% for text or face-to-face. (DMA Consumer Tracker)

86% of professionals prefer to use email when communicating for business purposes. (HubSpot)

Email Marketing Statistics

Most small businesses are working with limited budgets, which means that they can’t waste time with marketing tactics that won’t engage and convert their target market. While social media has become a popular way for small businesses to communicate with their audience, brands sometimes just can’t get the organic reach they are looking for through these channels. However, social media isn’t the only answer. Email marketing, when done right, provides a professional and direct medium that allows businesses to reach out and engage with their leads and customers.

Generally speaking, a good range of “Open” rate is between 11% and 25% for marketing emails.

A good click through rate is 2.1-10%.

An email bounce rate refers to the percentage of email addresses in your subscriber list that didn't receive your message because a recipient mail server returned it. A good bounce rate is 2.1-5%.

And a good unsubscribe rate is below 0.5% overall.

In fact, most prospects actually prefer to be communicated through email. The most probable reason is because it is permission based. The people on your list actually signed up because they want to get updates from you. They’re interested in learning more about your brand including your promotions and discounts. And that alone makes email marketing such an effective strategy to reach your consumers. In fact, one study reports that 72% of consumers prefer to receive promotional messages through email.

How Does Email Marketing Work

• It’s convenient. Smart phones allow us to access email from anywhere.
• It’s personal. Today’s buyers are bombarded with marketing messages, and they tend to respond best to those that are more personalized and relevant. Email is easier than ever to personalize with direct content that is based on the subscriber’s preferences and buying patterns. Email segmentation makes it easy to deliver the most relevant offers and content to your prospects.
• It’s instant. Prospects like the ability to get information about exclusive offers and last-minute deals. Sending email campaigns allows your small business to instantly and directly get the word out about these offers and promotions so that they can take advantage of the opportunity to save.  

Now that you know why email marketing is so popular with your buyers, it’s important to understand how often they prefer to receive emails.  Also, what types of email communications should you deliver? Many studies have shown that email users prefer to receive marketing emails just once a week. This frequency allows you to communicate consistently without overwhelming your subscribers.

Email marketing's power lies in its ability to provide businesses of all sizes an attractive return on investment. In fact, according to an eMarketer study, the median email marketing ROI is 122%. That’s four times higher than any other digital marketing channel.

Getting Started

Now that you know all these powerful statistics you may be thinking where do I begin? That is where my team comes in to help you handle all the moving pieces of an email campaign that delivers results. When you’re ready to explore strategies for your email marketing, we’re here to assist.

How to Build an Email Marketing Strategy for Your Business?

Let's get the conversation started. Contact us and we’ll meet with you to learn more about your organization, your goals, and how Rutkin Marketing can be your turbo-charged engine to get results.