Search Engine Optimization (SEO) has become an integral part of successful marketing strategies. However, according to Hubspot, only 64% of marketers invest in SEO. Optimization is about creating a great user experience and making your content easy for people to find. In this blog, we’ll explore elements of a successful SEO strategy and how it results in generating quality leads.

SEO Strategy

SEO is an organic way for potential customers to find your business. It can help with conversion rates, brand awareness, lead generation, and beating the competition. Here are four essential elements of a successful SEO strategy.

Keywords

Strategic keywords have been the main focus of SEO strategies for years and it’s still the number one tactic marketers use, according to Hubspot. Every page of your website should have unique keywords that make it easy for search engines to determine what that page is about. That’s how pages rank highly on search engines. Most websites have an SEO feature on the backend that you can utilize to optimize each page. I recommend researching keywords that are moderately competitive and optimizing your website as soon as you can.

Content

Content has recently become part of SEO strategies. Although search engines still look for keywords, they are also looking for content. Search engines are starting to put websites higher in search results that consistently publish new, high-quality content. Blogs are a great way to do this.

This algorithm change doesn’t mean you need to create hundreds of pieces of content immediately. Even updating existing content improves SEO rankings. Google will crawl your site more frequently, you’ll see higher click-through rates, and you can fix mistakes, improve data accuracy, and implement new strategies.

Localization

Setting up a free Google My Business profile allows you to appear in local search results. It can be used for brick-and-mortar and service-based businesses. You can highlight company updates, services, reviews, photos, contact information, and more. Simply having a profile makes your business seem more credible and trustworthy. The information is easy to find and gives people exactly what they are looking for.

Mobile

It’s necessary to optimize for mobile. 63% of Google visits are via a mobile device. You want to ensure your website is optimized for mobile to reduce bounce rates. Again, most website hosting providers offer mobile optimization features, so use what is available to you to make your website mobile-friendly.

Generating Quality Leads

SEO is optimizing your content, so the right people find it. If you have a high bounce rate, your content is being shown to the wrong people. You didn’t have what they were looking for, or your website was difficult to navigate. You want to make it as easy as possible for people to find your content. When you optimize your website with the four elements we talked about above, you’re giving yourself the best chance of generating high-quality leads - AKA the people who want to see your content. Don’t worry about the number of page views and instead analyze the quality of those people. Quality is much more important in the grand scheme of things. The goal is to get high-quality leads to your website, have an irresistible offer ready for them, nurture them through the buying process, seal the deal, and produce an amazing product or service. Sounds simple, right? It is when you have the Rutkin Marketing team on your side!

Organic SEO is one of the best ways to reach qualified leads. Having an SEO strategy in place increases conversion rates, brand awareness, and lead generation. A successful SEO strategy utilizes keywords, new content, localization, and mobile optimization. If you’re ready to generate quality leads, let’s get started.

How to Get Started?

Rutkin Marketing specializes in helping businesses of all sizes finetune their messaging, hone in on their marketing strategy, and grow their sales initiatives. The professional team at Rutkin Marketing can help you identify a strong selling strategy along with an execution plan and KPIs to measure your success.