Email marketing is more than sending an email and hoping your audience opens it and clicks on your offer. Analytics play a role in measuring the ROI and effectiveness of your email campaigns. Which metrics you measure will depend on your goals.
Email marketing is more than sending an email and hoping your audience opens it and clicks on your offer. Analytics play a role in measuring the ROI and effectiveness of your email campaigns. Which metrics you measure will depend on your goals.
Do you struggle to figure out what to track when it comes to your marketing metrics? Determining the right metrics to focus on can be daunting for anyone. There is so much to analyze, and some metrics are more important than others.
Big business. Small business. Our goal is the same: Convert contacts into customers. Emails are one of the most effective ways to meet that goal.
Are you satisfied with the return on your email marketing ROI? Understanding your return on investment (ROI) is essential for deciding which marketing channels are the most effective for driving results. The ROI metric should be top-of-mind when conducting your marketing analysis and understanding the financial impacts of your investments.
Video content is by far one of the best tools for your social media strategy. In fact, neglecting to use video content as part of your marketing strategy could make your brand susceptible to irrelevance. Here’s why.
There was a time when business owners would neglect their online presence. Nowadays we know that, if you are not ranking in Google, you are doing something wrong. In this age of Digital Marketing, in order to reach more customers and generate leads, you need to add an extra layer of presence, and that is Google Ads.
Writing is an art. Writing content for an email that engages and converts contacts to customers is in a class by itself. It’s not just writing the content. It’s writing content people will read and want to keep on reading.
SEO is not a race, it’s a marathon. Knowing how to keep up with the ever-changing digital landscape is a test of endurance. Google algorithms are smarter than ever, and long gone are the days where you could trick the ranking system by dumping a set number of keywords in a random article.
Many businesses generate leads through a variety of marketing initiatives. But often, those leads never actually become customers. It takes a strategic lead generation and nurturing engine to develop an inbound marketing strategy and successfully convert leads into sales.
Do you stare in awe at beautifully designed graphics and strategically crafted messages on social media? Those posts weren’t just thrown together. It’s important to create a social media strategy for your business that speaks to your target audience. I recently hosted a webinar on the importance of creating a social media strategy and designing graphics in Canva to achieve your business goals.