When done well, Digital Marketing Tools are the most effective way to reach your prospects to promote your small business. But the first step to building ANY digital marketing strategy is taking a step back and understanding the “why” behind your efforts.
Digital Marketing is a moving target. Every month, it feels like there’s a new social network, ad platform, or change to the Google algorithm you need to know. The reality is digital marketing is constantly changing. With these changes, comes the pressure to “keep up”. But effective marketing comes from being strategic, not jumping from trend to trend just because it's popular.
When was the last time you updated your LinkedIn profile? Have you neatly packaged your message in a compelling way? Do you drive the visitor to take action?