Do you stare in awe at beautifully designed graphics and strategically crafted messages on social media? Those posts weren’t just thrown together. It’s important to create a social media strategy for your business that speaks to your target audience. I recently hosted a webinar on the importance of creating a social media strategy and designing graphics in Canva to achieve your business goals.

It’s a new year, and business owners are revising their content marketing strategy. In 2021, content marketing played a huge role in a business’s success, and it’s not going away anytime soon. In fact, Hubspot reported that "82% of marketers report actively using content marketing in 2021, up 70% from last year."

Social media can be used as a catalyst for growing your business, but there is a strategy involved. Businesses that aren’t on social media at all or post randomly aren’t using social media to its full potential. When done correctly, social media can increase brand awareness, brand recognition, leads, and sales. Let’s get into how to use social media to grow your business.

It’s no secret that building a LinkedIn Selling strategy is a powerful prospecting tool. In fact, LinkedIn has become even more important to professionals and brands looking for connection, networking opportunities and leading prospects in the virtual environment.

Winning at the LinkedIn algorithm is not rocket science, but it is a science. Your success with a LinkedIn marketing strategy will not only hinge upon sharing great content, but also on making sure that your content gets visibility. 

LinkedIn is the B2B social media powerhouse with a following of 690 million users in over 200 countries and regions globally. 

When you sit down to start writing your social media marketing posts, ask yourself: What is the best way to get conversions of your social media marketing posts?

Possibly the biggest goal for marketers today is to manage your social media business pages and be seen and trusted by your audiences. Most marketers will agree, building trust doesn’t come easily. There are several social media best practices for marketers to follow to maximize their efforts and campaigns to get results. 

Want to grow a social media following that will actually benefit your B2B technology company professional social media site beyond email marketing?  When you think about social media marketing for tech companies, what we see is that some businesses are more naturally suited to gaining followers, while others have to create a social media strategy to gain an organic following.  This is the story of how IBIS Technology, a cloud IT solutions provider, tripled their following and increased their engagement by 100%. 

Social media marketing for your business has changed the scope of the way we do business and the way we engage with our buyers. The way a business owner chooses to embrace their social media marketing presence can really affect their overall success in business.