Want to grow a social media following that will actually benefit your B2B technology company professional social media site beyond email marketing?  When you think about social media marketing for tech companies, what we see is that some businesses are more naturally suited to gaining followers, while others have to create a social media strategy to gain an organic following.  This is the story of how IBIS Technology, a cloud IT solutions provider, tripled their following and increased their engagement by 100%. 

Social media marketing for your business has changed the scope of the way we do business and the way we engage with our buyers. The way a business owner chooses to embrace their social media marketing presence can really affect their overall success in business. 

We love to buy things, but we loathe to be sold to. Enter in the era of content marketing and buyer personas for inbound marketing. 

Although creating attraction marketing for your prospective buyers takes a bit more patience to close the sale, you will create a raving fan who will refer you time and time again, plus will be loyal to you and trust you to guide them through evolution's in trends. 

Regardless of what industry you are in, creating buyer personas is important to every business because customers aren't buying the same way they used to.  Sales and marketing get a bad rap because many still have not shifted to this new targeted approach.  Today, buyers favor personalization and relevancy.  The old school way of generalized in your face marketing isn’t palatable to buyers anymore. 

Brand building is an integral aspect of business development. It not only increases the voice and awareness of a brand, but it also gives it an identity and worth. So, how do you create a brand that leaps off the screen?