Email marketing is more than sending an email and hoping your audience opens it and clicks on your offer. Analytics play a role in measuring the ROI and effectiveness of your email campaigns. Which metrics you measure will depend on your goals.
Email marketing is more than sending an email and hoping your audience opens it and clicks on your offer. Analytics play a role in measuring the ROI and effectiveness of your email campaigns. Which metrics you measure will depend on your goals.
Do you struggle to figure out what to track when it comes to your marketing metrics? Determining the right metrics to focus on can be daunting for anyone. There is so much to analyze, and some metrics are more important than others.
Are you satisfied with the return on your email marketing ROI? Understanding your return on investment (ROI) is essential for deciding which marketing channels are the most effective for driving results. The ROI metric should be top-of-mind when conducting your marketing analysis and understanding the financial impacts of your investments.
Video content is by far one of the best tools for your social media strategy. In fact, neglecting to use video content as part of your marketing strategy could make your brand susceptible to irrelevance. Here’s why.
There was a time when business owners would neglect their online presence. Nowadays we know that, if you are not ranking in Google, you are doing something wrong. In this age of Digital Marketing, in order to reach more customers and generate leads, you need to add an extra layer of presence, and that is Google Ads.
Writing is an art. Writing content for an email that engages and converts contacts to customers is in a class by itself. It’s not just writing the content. It’s writing content people will read and want to keep on reading.
Did you know blogs improve your SEO? Writing quality content is a key aspect of every SEO strategy. Google likes to see that your website is active and consistently putting out valuable content that people might be searching for. In this article, I’m going to share metrics from Rutkin Marketing to show the value of blogs and how they impact SEO. If you don’t currently have a blog, I strongly recommend that you start one as soon as you can.
Do you have a low open rate in your emails? Your subject line may be the culprit. Subject lines need to be compelling so people open your emails, but they are often considered not as important as the body of the email. It's actually the opposite! Subject lines are the doorway to getting your email opened.
It’s a new year, and business owners are revising their content marketing strategy. In 2021, content marketing played a huge role in a business’s success, and it’s not going away anytime soon. In fact, Hubspot reported that "82% of marketers report actively using content marketing in 2021, up 70% from last year."
Social media can be used as a catalyst for growing your business, but there is a strategy involved. Businesses that aren’t on social media at all or post randomly aren’t using social media to its full potential. When done correctly, social media can increase brand awareness, brand recognition, leads, and sales. Let’s get into how to use social media to grow your business.