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Marketing Blog

Which Email Marketing Platform Should I Choose?

It can be overwhelming to research various email marketing platforms. On the surface, it seems like they all do the same thing. They do, to a degree. However, each platform varies among providers. After reading this article, you will have a better idea of which platform will be best to meet the needs of your company.

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Why Your Business Should Have an Omnichannel Marketing Strategy

An omnichannel marketing strategy utilizes multiple marketing channels to grow a business and interact with customers. The goal is for customers to have the same experience across all channels. Consistent user experience improves brand awareness and recognition, which leads to more leads and sales. Let’s dive into omnichannel marketing strategies.

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The Case for Agile Marketing Strengthens

The current state of affairs has brought every business in every industry to a new threshold in agile marketing implementation. CoronaVirus and the pandemic of 2020 have had an impact of some kind on businesses, both small and large, worldwide.

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10 Best Practices for Social Media Marketing Posts that Convert

When you sit down to start writing your social media marketing posts, ask yourself: What is the best way to get conversions of your social media marketing posts?

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Top 10 Tips for Managing Your Social Media Business Pages

Possibly the biggest goal for marketers today is to manage your social media business pages and be seen and trusted by your audiences. Most marketers will agree, building trust doesn’t come easily. There are several social media best practices for marketers to follow to maximize their efforts and campaigns to get results. 

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How to Get the Most out of Your Digital Marketing

Digital marketing can seem overwhelming with all the new ways buyers consume data. Where do you start? The first step is getting a plan and digital marketing strategy in place. Know you will make adjustments to your strategy as you get feedback so don’t get caught up in having all of the aspects perfect. 

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Social Media Marketing for Your Business

Social media marketing for your business has changed the scope of the way we do business and the way we engage with our buyers. The way a business owner chooses to embrace their social media marketing presence can really affect their overall success in business. 

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4 Digital Marketing Tools for Your Small Business

When done well, Digital Marketing Tools are the most effective way to reach your prospects to promote your small business. But the first step to building ANY digital marketing strategy is taking a step back and understanding the “why” behind your efforts. 

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Building a Digital Marketing Campaign That Works

Digital Marketing is a moving target. Every month, it feels like there’s a new social network, ad platform, or change to the Google algorithm you need to know. The reality is digital marketing is constantly changing. With these changes, comes the pressure to “keep up”. But effective marketing comes from being strategic, not jumping from trend to trend just because it's popular.

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