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Marketing Blog

Maria Rutkin

Maria Rutkin

Maria Rutkin is Founder and President of Rutkin Marketing, a marketing consulting firm based in South Florida. She is an experienced executive with a background in strategic marketing planning, management and execution. She helps small and medium-sized businesses to build stronger brands through content marketing and online lead generation strategies to get results.

Recent Posts

How to Build Your LinkedIn Selling Sales Funnel

It’s no secret that building a LinkedIn Selling strategy is a powerful prospecting tool. In fact, LinkedIn has become even more important to professionals and brands looking for connection, networking opportunities and leading prospects in the virtual environment.

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LinkedIn Algorithm Success Stories

Winning at the LinkedIn algorithm is not rocket science, but it is a science. Your success with a LinkedIn marketing strategy will not only hinge upon sharing great content, but also on making sure that your content gets visibility. 

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LinkedIn Strategy - The B2B Social Media Powerhouse

LinkedIn is the B2B social media powerhouse with a following of 690 million users in over 200 countries and regions globally. 

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Why Email Marketing for Sales?

When it comes to customer engagement, email marketing best practices are the Holy Grail of marketing communication. The number one reason why email marketing works is a no-brainer for companies is because the average expected ROI for every $1 spent is $44.25. One of the most obvious advantages of email marketing is its lower cost compared to mainstream marketing channels.

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The Case for Agile Marketing Strengthens

The current state of affairs has brought every business in every industry to a new threshold in agile marketing implementation. CoronaVirus and the pandemic of 2020 have had an impact of some kind on businesses, both small and large, worldwide.

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10 Best Practices for Social Media Marketing Posts that Convert

When you sit down to start writing your social media marketing posts, ask yourself: What is the best way to get conversions of your social media marketing posts?

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Why use HubSpot for Inbound Marketing, CRM and Marketing Automation?

I love using HubSpot's all-in-one marketing, sales, and service platform for my clients and my business to help implement inbound marketing strategies and grow better. It has given me a one-stop platform to easily organize and manage contact and company profiles. It effectively assigns and tracks deals, controls the performance of sales reps and customer success teams, and offers a single, detailed dashboard where all team members can manage and keep track of the company’s activities.

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Rutkin Marketing HubSpot Certified Agency Partner Silver Level

Rutkin Marketing announced it has joined HubSpot as a Certified Agency Partner at the Silver level of HubSpot’s partnership hierarchy and is on its way to Gold. HubSpot, the leading growth platform, works together with agency partners to grow their businesses through inbound software, services and support.  

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Top 10 Tips for Managing Your Social Media Business Pages

Possibly the biggest goal for marketers today is to manage your social media business pages and be seen and trusted by your audiences. Most marketers will agree, building trust doesn’t come easily. There are several social media best practices for marketers to follow to maximize their efforts and campaigns to get results. 

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How to Get the Most out of Your Digital Marketing

Digital marketing can seem overwhelming with all the new ways buyers consume data. Where do you start? The first step is getting a plan and digital marketing strategy in place. Know you will make adjustments to your strategy as you get feedback so don’t get caught up in having all of the aspects perfect. 

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