When it comes to customer engagement, email marketing best practices are the Holy Grail of marketing communication. The number one reason why email marketing works is a no-brainer for companies is because the average expected ROI for every $1 spent is $44.25. One of the most obvious advantages of email marketing is its lower cost compared to mainstream marketing channels.

The current state of affairs has brought every business in every industry to a new threshold in agile marketing implementation. CoronaVirus and the pandemic of 2020 have had an impact of some kind on businesses, both small and large, worldwide.

When you sit down to start writing your social media marketing posts, ask yourself: What is the best way to get conversions of your social media marketing posts?

I love using HubSpot's all-in-one marketing, sales, and service platform for my clients and my business to help implement inbound marketing strategies and grow better. It has given me a one-stop platform to easily organize and manage contact and company profiles. It effectively assigns and tracks deals, controls the performance of sales reps and customer success teams, and offers a single, detailed dashboard where all team members can manage and keep track of the company’s activities.

Rutkin Marketing announced it has joined HubSpot as a Certified Agency Partner at the Silver level of HubSpot’s partnership hierarchy and is on its way to Gold. HubSpot, the leading growth platform, works together with agency partners to grow their businesses through inbound software, services and support.  

Possibly the biggest goal for marketers today is to manage your social media business pages and be seen and trusted by your audiences. Most marketers will agree, building trust doesn’t come easily. There are several social media best practices for marketers to follow to maximize their efforts and campaigns to get results. 

Digital marketing can seem overwhelming with all the new ways buyers consume data. Where do you start? The first step is getting a plan and digital marketing strategy in place. Know you will make adjustments to your strategy as you get feedback so don’t get caught up in having all of the aspects perfect. 

Social media marketing for your business has changed the scope of the way we do business and the way we engage with our buyers. The way a business owner chooses to embrace their social media marketing presence can really affect their overall success in business. 

Regardless of what industry you are in, creating buyer personas is important to every business because customers aren't buying the same way they used to.  Sales and marketing get a bad rap because many still have not shifted to this new targeted approach.  Today, buyers favor personalization and relevancy.  The old school way of generalized in your face marketing isn’t palatable to buyers anymore. 

Brand building is an integral aspect of business development. It not only increases the voice and awareness of a brand, but it also gives it an identity and worth. So, how do you create a brand that leaps off the screen?